Zimmerman: We did phone interviews with more than 1,000 parents with kids 2 months old to 2 years old. We asked them about time use, essentially how they use their available time to interact with their children. We asked about the toys the kids played with and how often a parent reads to a child. And we asked about TV and videos and DVDs and whether parents allowed their kids to watch this type of media.
Newsweek: What did you find out?
Zimmerman: Much to our surprise, 40 percent of infants are watching about one hour of TV, DVDs or videos every day, by 3 months of age. By age 2, 90 percent are watching some type of programming for about 90 minutes a day.
Before our children have even fully functional use of our language, we are giving them over to others, including advertising agencies and their corporate sponsors, to teach them what those people and companies would like them to know. More…
Zimmerman: Most parents don't believe that TV is potentially dangerous to their children at such a young age… Plus, marketers of infant-directed programming have been much more successful than the academic community in getting their message out to parents that their products are supposedly helpful. But there is no research that says television viewing through the first months and the first few years of life is beneficial.
The research shows no benefit and the doctors say no (zero) TV before two years of age. But then again, that message is aimed at a generation, “who grew up with TV in the household and they seemed to be very comfortable using TV in their parenting.” I believe we’ve been brainwashed.